The Digital Necessity of Blogs

Trust – Site visitors are eager to learn reliable details and facts regarding a product or service. If your blogs have believable and appealing content, then your blog builds trust. The chances are good that site visitors will return to your website for more education and this trust building starts to increase the potential for winning customers. All of this is good for your brand.
Traffic – Blogs are an organic way to bring more eyeballs to your site. If your blog has appealing content with topical search keywords, it will rank with Google and, in return, drive more traffic to your site. As a side note, interesting and multiple blogs will keep the attention of site visitors, which reduces bounce rate.
Active SEO – The algorithm for Google SEO (search engine optimization) is complex and ever-changing. While it is hard to pin-point what works exactly, content or other images give SEO traction to move up the Google page in a keyword search. Part of the algorithm checks for website activity. If no content or changes are made to a website, then the SEO impact is null or even negative. A routine posting of a blog will assure your website with an active status. Additionally, the more content that is original, the better the SEO traction.
Double-play – A blog can serve other functions for your digital marketing and branding influence. The URL for your blog can be copied and placed in a number of social media platforms, such as Facebook, Twitter or Instagram. This social media play casts a larger net on who can see your blog, who will visit your website and who will start to connect with your brand.
Potency – Your blog will remain in the worldwide net unless you take it down; therefore, your blog is evergreen (so to speak). The better your blog, the longer it will stay as an organic draw to your website. That continues to enhance trust and it continually builds your brand.

All these blogging attributes and more build a solid reputation for your online brand identity. Blogging doesn’t have to be scary. Sometimes, a nice blog can be just 250 words of your expert thinking. The Google algorithm seems to like blogs that are 600 and 1,600 words. It is good if you have writing skills; however, it is great if you have Easy Insurance PRO…we’ll do the blogging for you.

Your Easy Insurance PRO LeadSite comes with a weekly done-for-you blog that can be used in many ways. There is a good, better & best approach for EIP blogs. Good – EIP provides informational and strategic blogs which allows site visitors to learn and, at the same time, signals to Google that the website is active. So, if you take no action with your EIP blog, it is still good. Better – Edit your provided blog to include some custom content to highlight your brand. Use the EIP Blogger Pro app tool to customize your blog to your location, your purpose or your personality. Only a few edits to your blog can convince Google that your blog is original content with worthy of SEO traction. Best – Push your blog to your social platform followers using your EIP Social Share app tool. Your custom edited blog reduces your site bounce rate with keeping the attention longer of your site visitors; however, posting your blog increases your blog reach to all your platform followers and EIP has the reach tools to make blogs your social media skeleton key!

Please check out some of our EIP blogs developed for you…

City Wide Facility Solutions

CWFS selected Easy Insurance PRO to develop approximately 250 LeadSites for the varying needs of their network. There has been a big push for content creation and traction with search engine optimization. These new LeadSites are projected to be a driver for recruiting new franchises as well as acquiring new business relationships. EIP provides the CWFS strategic effort with content, SM posts and advertising all tethered to the LeadSite platform.

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The Easy EIP Way

Your LeadSite homepage is the first impression for your site visitors. The EIP solution has multiple designs that allow insurance agents to meld their personality to their LeadSite. Multiple value tools, that are included with your subscription, are not even available through other providers. Contact EIP today and see how you can break the commodization problem.

The Easy EIP Way

Our LeadSite design goes beyond the ability to share information or take a payment. The LeadSite connects your social platforms to your LeadSite allowing you to build a digital community that grows to trust your digital authority. Start posting, host webinars or make a podcast. The EIP solution is geared to help you build your brand through digital engagement. Most importantly, we all know that many converted leads are not immediately ready to become a revenue customer. Use the EIP CRM to nurture your leads and existing customers. Provide them with informational value, recommendations and other free benefits. This CRM nurture engagement capability is common with the EIP process and the result is satisfied customers who refer you to others.

The Easy EIP Way

EIP is rooted in SEO content value creation. We have developed an effective tool for insurance agents to SEO exploit the products and services they offer. In our services niche page tool, we offer a gauge that measures SEO value. We have a key word and total word tracker. We have a method that values links to other resources and the result is that your LeadSite can boost your search engeine optimization value for increasing the opportunity for you to sell multiple services.

The Easy EIP Way

Today’s prospecting environment has the potential to focus on specific demographics such as job, industry, company & education. A website requires a breadth and depth to identify the profiles of prospects and connect with them through a variety of social platforms. The EIP solution does that and that is why we call our platform LeadSites. At EIP, we believe in our solution so much that we trademarked LeadSites. We have an exclusive tool called Social Share which allows you to setup posts to SM platforms a month in advance. We have a tool to encourage key worded content to help you SEO. We have a multiple designs for landing pages if you want to advertise and have a place for that traffic to land on your LeadSite. These tools and are more all designed to get you more and better leads.

The Rob Ellerman Team

The Ellerman Team selected Easy Insurance PRO to design a flexible and editable plot-map process so that subdivision development could maintain an accurate status online. Each subvision houses content, social media posting capabilities and other construction information. The project was successful in expediting buildouts of these subdivisions and the popularity of the sites were weaved into sub-groups of the over 100 realtors on the Ellerman team. EIP provides the Ellerman strategic effort with content, SM posts and advertising all tethered to the LeadSite platform.

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American Senior Benefits

ASB selected Easy Insurance PRO as a digital marketing partner to build a new nationwide network of regional websites complete with social media connections. The platform is designed to educate agents, promote the ASB culture and recruit new team members into the ASB family. The EIP digital footprint has been congruent with the existing ASB processes. The result is a double-double percentage increase: The agency force and premiums have increased by 20% since 2019. EIP provides the ASB strategic effort with content, SM posts and advertising all tethered to the LeadSite platform.

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EIP Lead Generation

Whether you are targeting individual buyers or groups, get the tools you need to understand what’s getting you leads and what’s not. Through features like EIP’s “Squeeze” landing page tool, you can target a specific audience or land prospects with a specific message. Use a EIP lead magnet (something of value) and multiple pre-build calls-to-action to capture your future leads.

Sometimes the right lead is captured at the wrong time. This can lead to a lead-lost for those who wait for a convenient time to follow through. That’s why EIP has a tool and a service to transition a lead into a revenue producing client. EIP’s Texty tool can immediately engage the lead dialogue and EIP’s follow-up scheduling service can connect agents with new business.

Some leads are not ready for immediate action – and that’s okay. That’s why we offer EIP’s CRM tool to help you plan your lead nurture strategy in advance. This will help you keep your clients engaged with informational drips, links to resources, industry updates and more. Because if you’re not actively nurturing your leads today, you could easily lose them tomorrow.

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