How do you convince prospects to buy insurance from you without knowing them or having their contact information? Insurance lead conversion is as simple as pulling up your website and using it as a tool for conversion.
Using your website for sales conversions is a form of inbound marketing. Inbound marketing is a modern sales method where you create the kind of content that draws people looking for insurance to you, rather than you seeking out individuals one by one.
The best things about website marketing are that it saves costs and gets results. Better yet, any insurance agent can do it.
If you are unsure how insurance lead conversion gets new clients using your website, we are providing 6 tips to help you get started.
- Make Improvements to Your Website
Hubspot has some great ideas for how to improve the user experience. They recommend looking at your design and use of white space. Use short blocks of content and break up content with bullets or numbering so the content is readable on mobile devices. Make sure your links work and your calls to action are notable.
- Highlight What Differentiates Your Agency
Pick a niche area of insurance and highlight it on your blog. Your website is a terrific place to show off your expertise in a niche market. Post frequently asked questions on your website and answer them concisely. Do not be afraid to tout your agency as the best without putting down your competitors. Let your brand shine on its own.
- Add a Blog
Website visitors like to read blogs, especially if you keep the content informative and engaging. There is a wealth of information about insurance you can share with prospects and clients. The things they learn might spark them to contact you and ask more questions. And the more pages you have on your website, the higher it will rank in the search engines, making it easier for someone to find your agency when they need insurance.
- Use Email Marketing Software
Email marketing software comes at a cost, but it saves you in the long run because it allows you to do inbound marketing efficiently. The Direct Marketing Association reports that email marketing delivers a 4300% ROI (return on investment) for businesses. Email marketing platforms allow you to send emails in bulk and segment your lists. Moreover, they automatically track your results so you can move leads along your sales funnel and not waste time on people who are not interested.
- Leverage Social Media Platforms
Social media platforms provide versatility in drawing people to your website. Engage followers and optimize content for each platform. Paid ads such as from Facebook and Google will direct warm leads to your website where you can capture contact information. Be sure to keep things social, which means balancing promotional posts with content visitors will find valuable. Be consistent with your postings to keep visitors coming back for more.
- Improve Your Website’s Speed
You will have trouble keeping visitors engaged if your web pages load too slowly.
Google has a tool where you can input your website address to analyze your page loading speed. MOZ offers some tips on how to improve your page loading speed. If that sounds too technical, enlist the help of a web designer to get your pages to load faster.
The keys to turning your website visits into clients are trying the strategies listed here and any others you find to attract prospects, keep them engaged, and nurture them until you close the sale. Technology can do a lot of the work for you, but there is no substitute for talking to prospects directly when the time is right to close the deal.