Insurance blogging for lead generation drives new leads to your agency while you are sleeping and all day long. Blogging is a valuable part of your content marketing strategy because it attracts your target audience, and channels leads down your sales funnel automatically.
Does it work? If so, how does insurance blogging for lead generation bring in leads? What kind of content do you need to post to increase your sales leads in the double digits? We will answer these questions and give you valuable insight into how to create engaging content to enhance your content marketing strategy.
Insurance Blogging for Lead Generation: Does It Work?
Insurance blogging is a form of inbound marketing. This is in sharp contrast to the outbound marketing strategies insurance agents have traditionally used.
Blogging has been shown to increase your search engine rankings, making it easier for prospects to find you. If you are wondering if writing blogs and posting on social media is worth the effort, the answer is a resounding yes!
How so? Research by Hubspot shows that blogging for lead generation works for insurance and all other industries as well. Their study showed that blogging could increase lead generation by a whopping 67%.
Once you hit 20 or more blog posts, the traffic to your website is already increasing. Add another 30 to 70 web pages, and your blog traffic could increase by double digits. It takes time to post 300 or more blog posts, but when you get there, you can expect a 236% increase in traffic to your website.
As an added benefit, content marketing enables you to recycle traffic so you can entice visitors to keep coming back for more information. It is an easy way to get your brand in front of prospects repeatedly.
Without question, higher traffic amounts to more leads, a fuller sales funnel, increased sales, and higher commissions.
How Do You Use Blogging to Get Insurance Leads?
Content marketing is the hottest promotional strategy for modern businesses, but how does it work?
SEO is the common term for search engine optimization, which is the process of improving your website to increase its visibility on search engines. Search engines use bots to crawl web pages on the internet every day. The search engines index your web pages, so they appear when a user inputs keywords related to your content.
Insurance blogging for lead generation boosts the SEO of your website, which sends your target audience to your site so you can capture data and keep prospects hooked.
As visitors stop by your website, you have opportunities to collect their email addresses. Post your content on your social media platforms and reach even more people through social shares.
By partnering with other bloggers, you can also get backlinks to your content from their blogs which gives you yet another opportunity to get incoming leads.
Insurance Blogging for Lead Generation: How to Create Engaging Content
How do you define engaging content? Engaging content gets readers thinking and motivates them to learn more.
Here are some insightful tips for keeping your readers engaged with your content:
- Post content regularly
- Create an appealing layout
- Focus on the quality of your content over the number of pages
- Create captivating headlines
- Use a conversational, informal tone
- Break the content up into small blocks that are easy to read on mobile devices
- Use bullets and listicles to keep content short but informative
- Answer the questions your target audience commonly asks
- Vary your topics to keep your blog fresh
- Share stories about real people you have helped
- Use visuals such as infographics, photos, and videos
- Promote your posts on your social media outlets
- Develop compelling calls to action to gather email addresses
Final Thoughts
Simply put, insurance blogging for lead generation works amazingly well! Like any other type of marketing activity, you must put time and effort into it to get stellar results, but the work will eventually pay off. Before you know it, your website will show at the top of search engines, and your sales funnel will fill up over and over again.
