As an insurance agent, one of your primary functions is often to bring new business into the agency. At times, this can be a lot easier said than done. However, there are ways to do this without wasting time or money, especially by utilizing digital marketing tools. If you ever find yourself questioning how to get insurance leads, do not worry. We have you covered. Keep reading for all you need to know about getting more insurance clients for your agency.

Build Your Brand

Building your brand is one of the best things you can do to generate leads and draw attention to your business. Your brand is how your clients will view and remember you, so consistency is critical across all channels. In addition, if your website is old and outdated, potential customers may pass you by. Learn what your clients want from their insurance agency and discover ways in which you can leverage that through your online brand. Maybe your website or social media could use a refresh or some exciting and relevant content to lure in new customers. The more customers you have visiting your site, the more leads you will be able to capture from this traffic. Digital marketing companies that are explicitly geared toward insurance agents are your best asset here. 

Nurture Leads

It is not enough to just bring potential clients to your website and capture their information. Once you have it, you then need to nurture these leads to begin converting them into customers. This is where executions of blogs, webinars, or email marketing campaigns come into play. Similar to building your brand, you want to establish yourself as an expert in your field with products your clients want. Make sure you are top of mind for these leads so when potential customers need your services, you become the first agency they contact.  Additionally, a good CRM will allow you to communicate with your leads, including the ways in which they prefer to communicate. Texting, for example, is a great way to reach out to your leads and keep in contact. The more ways in which you can reach out to your prospects, the more likely they are to becoming your customers


It may sound fundamental, but your existing clients can be your most powerful lead generator. The best advertising for your business is done by satisfied customers who refer others. Almost everyone reads reviews or relies on recommendations from friends and family members before making a purchase. Setting up a referral program with your customers or even creating a review section on your website or social media can be a fantastic way to obtain potential customers. Also, do not forget to ask for those reviews!


Partnering with other local complementary businesses can go a long way in getting potential leads. For example, reach out to local real estate agencies for leads on individuals buying new homes, or car dealerships for those buying new cars. Be sure to make it easy for these businesses to refer prospects by keeping your website and social media up to date and easily accessible. 

In Conclusion

When generating leads, a digital marketing tool is essential. Easy Insurance Pro caters to the insurance industry with online branding capabilities, SEO, CRM, social media posting, and more. Do not lose quality leads. Contact Easy Insurance Pro today for a demo!